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  • Writer's pictureClarice MacGarvey

Adding a Touch of Magic to Main St.: Jennifer Sayers, The Sea Witch ESVA


Jennifer and son Caleb, her key man for heavy tasks


Exmore's downtown business community is growing, with the newest retailer bringing a new-agey aura to Main Street. If you need, want or are interested in crystals, scented candles or jewelry, clothing, decorative accessories and curiosities & collectibles with a metaphysical context, you'll find all of that and more at The Sea Witch ESVA, owned and operated by Jennifer Sayles, with assistance from her son, Caleb.


An Eastern Shore native, Jennifer has always been interested in the mystical, but the idea for her business didn't take shape until the Covid lockdowns. While isolated, she had time to explore crystals in more depth and began making (and selling) candles. Before opening the shop here in Exmore, Jennifer's storefront was a 10 x 10 tent that traveled with her as she worked the festival circuit and farmer's market shows. At those events, she built a significant following, so was ready for a more permanent retail space. Although many of her current customers live in or near Cape Charles, Jennifer choose to anchor her business in Exmore, primarily for its affordability and business friendly environment. She also has a close connection to the Town. Her mother owned a retail shop in the mall once housed in the former Benjamin's Department Store Building, Jack & Jill clothing for kids. Jennifer grew up just over the Exmore line in neighboring Belle Haven and remembers Exmore as a vibrant spot for shopping.


A highly creative individual, Jennifer is an accomplished photographer. Her photos are displayed and can be purchased in her shop. She also works for Northampton County. Her son, Caleb is a student at Northampton High and Jennifer's dependable right hand. The freshly painted interior of the shop is Caleb's handiwork.


The September 23 opening was the "soft" prelude to the official Grand Opening set for (you may have guessed it), Friday, October 13. Jennifer likes mystical connections and spiritual context. She is planning to host events at the store that are in tune with these themes. The first will be a Halloween Trick or Treat for kids that she's spearheading with other Main Street businesses. (stay tuned for details).


After the Friday the 13th opening, The Sea Witch ESVA hours are tentatively set for Fridays & Saturdays from 10 am - 6 pm, and Sundays from 1 - 5 pm. Currently, the shop is open only on Saturdays & Sundays. Come enjoy! And if you want to segue into a Halloween mode early, this is the place.



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